REAL LUXURY is a luxury and sports car rental company located in Italy between Siena and Florence, the headquarter is in the heart of Chianti, a famous area for the production of Chianti Classico red wine, full of breathtaking landscapes, warm people and great food. An ideal place to be lived in and admired in all its beauty on board of one of our Top Cars.

The founding members of REAL LUXURY have been operating for years with passion and success in the luxury car rental sector in Italy, the French Riviera, Switzerland and in the international Top Car, Ferrari Tour and Incentive rental scene.

Andrea Becciolini - CEO

Individual Ferrari tours

The individual Ferrari Tour is an unforgettable experience that combines the best of Made in Italy with the assistance of your Tour Director.


Special 5 Star Tour

Come and discover the beauties of Italy driving one of the last models produced by Ferrari or Lamborghini for 7 days in the most beautiful places we have selected for you.



Do you need to organize a private event for your company and want it to be unique and unconventional?


Initiatives and Tours


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