In recent years, the supercar industry has undergone a significant evolution, driven by advanced technologies and an increasing focus on sustainability. Electric supercars represent a fusion of high performance, luxury design, and reduced environmental impact, gaining a more prominent position in the global market.

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Luxury, elegance, and exclusivity come together in a unique experience that Real Luxury offers its clients in collaboration with its historic partner Fly Tesla. The panoramic helicopter transfer from Rosewood Castiglion del Bosco to Ornellaia Estate is one of the most exclusive experiences that can be lived in Tuscany. Not just a simple transfer, but a true journey through the heart of Tuscany, allowing guests to enjoy breathtaking views, appreciate the region's wine culture, and experience unique moments away from mass tourism. Already in 2024, this tour has been carried out several times and has been highly appreciated by guests for its exclusivity.

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Winter in the Dolomites represents a unique experience, combining breathtaking landscapes and exciting activities. Real Luxury offers four extraordinary experiences, perfect for those seeking a mix of adventure, luxury, and comfort. These activities provide the opportunity to explore the Dolomites in an exclusive way, creating unforgettable moments in one of the most stunning mountain destinations in the world. 

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Luxury tourism in Italy continues to evolve, and projections for 2025 indicate a strong growth in interest toward destinations that combine authenticity with high-end services. High-end travelers are showing a clear preference for luxury hotels and emerging destinations, as long as they offer authentic and personalized experiences. Real Luxury positions itself as the perfect expression of this trend, thanks to its exclusive and authentic experiences organized across Italy, from the most famous places to the most niche ones. There is a noticeable shift in preferences toward less crowded locations, allowing travelers to enjoy moments of exclusivity and relaxation away from mass tourism. This more refined approach not only applies to destinations but also to how they are experienced. From north to south, Real Luxury has selected five places where high-end tourism is expected to grow significantly in 2025! 

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Real Luxury’s fleet expands with the arrival of the new Ferrari Purosangue, the first SUV in the history of the Prancing Horse! This extraordinary addition to the fleet marks a major milestone for Ferrari enthusiasts and supercar lovers alike, offering the unique opportunity to experience the thrilling Ferrari driving experience firsthand by getting behind the wheel of an exclusive and high-performance vehicle that has already become an icon of automotive engineering. Renting a Ferrari Purosangue in Italy is now easier than ever!

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Driving a Ferrari is more than just an experience—it’s a journey into the pinnacle of Italian automotive excellence. Each Ferrari model has a unique personality, tailored to different needs, itineraries, and desires. Whether planning a scenic tour, a high-performance drive, or an exclusive event, Real Luxury offers an array of iconic models, allowing clients to experience Ferrari’s elegance and power, entirely customized to their preferences.

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Exploring the Dolomites, one of the most extraordinary mountain ranges in the world, is an experience that can be enjoyed in many ways. However, nothing can compare to the feeling of admiring these majestic rock giants from above, flying over snow-capped peaks and picturesque alpine villages. Thanks to our collaboration with our partner Fly Tesla, Real Luxury offers exclusive panoramic helicopter tours in Cortina, allowing you to discover the Dolomites in a truly unique and unforgettable way.

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New Year’s Eve is the perfect opportunity to treat yourself to a unique and unforgettable experience marked by luxury and exclusivity. In Italy, amidst breathtaking landscapes, culinary excellence, and one-of-a-kind itineraries, you can turn the start of the year into an unforgettable memory. With over ten years of experience crafting tailor-made adventures, Real Luxury offers a wide range of personalized solutions. Here are three ideas that combine adventure, elegance, and fine dining to celebrate the arrival of the new year in grand style.

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