Luxury tourism in Italy continues to evolve, and projections for 2025 indicate a strong growth in interest toward destinations that combine authenticity with high-end services. High-end travelers are showing a clear preference for luxury hotels and emerging destinations, as long as they offer authentic and personalized experiences. Real Luxury positions itself as the perfect expression of this trend, thanks to its exclusive and authentic experiences organized across Italy, from the most famous places to the most niche ones. There is a noticeable shift in preferences toward less crowded locations, allowing travelers to enjoy moments of exclusivity and relaxation away from mass tourism. This more refined approach not only applies to destinations but also to how they are experienced. From north to south, Real Luxury has selected five places where high-end tourism is expected to grow significantly in 2025! 

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Real Luxury’s fleet expands with the arrival of the new Ferrari Purosangue, the first SUV in the history of the Prancing Horse! This extraordinary addition to the fleet marks a major milestone for Ferrari enthusiasts and supercar lovers alike, offering the unique opportunity to experience the thrilling Ferrari driving experience firsthand by getting behind the wheel of an exclusive and high-performance vehicle that has already become an icon of automotive engineering. Renting a Ferrari Purosangue in Italy is now easier than ever!

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Driving a Ferrari is more than just an experience—it’s a journey into the pinnacle of Italian automotive excellence. Each Ferrari model has a unique personality, tailored to different needs, itineraries, and desires. Whether planning a scenic tour, a high-performance drive, or an exclusive event, Real Luxury offers an array of iconic models, allowing clients to experience Ferrari’s elegance and power, entirely customized to their preferences.

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Exploring the Dolomites, one of the most extraordinary mountain ranges in the world, is an experience that can be enjoyed in many ways. However, nothing can compare to the feeling of admiring these majestic rock giants from above, flying over snow-capped peaks and picturesque alpine villages. Thanks to our collaboration with our partner Fly Tesla, Real Luxury offers exclusive panoramic helicopter tours in Cortina, allowing you to discover the Dolomites in a truly unique and unforgettable way.

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New Year’s Eve is the perfect opportunity to treat yourself to a unique and unforgettable experience marked by luxury and exclusivity. In Italy, amidst breathtaking landscapes, culinary excellence, and one-of-a-kind itineraries, you can turn the start of the year into an unforgettable memory. With over ten years of experience crafting tailor-made adventures, Real Luxury offers a wide range of personalized solutions. Here are three ideas that combine adventure, elegance, and fine dining to celebrate the arrival of the new year in grand style.

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For those looking for a Christmas gift that goes beyond the ordinary, something truly unique and unforgettable, there is an option that stands out for its elegance and exclusivity: a track day with a Ferrari 488 Challenge. This is a once-in-a-lifetime opportunity to experience the thrill of speed and power. It represents more than just a gift—it's the chance to create an unforgettable memory by fulfilling a dream.

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Siena, one of the Tuscan gems, is known for its medieval history, its artistic masterpieces, and its ancient, cherished traditions. Surrounded by beautiful green hills and many picturesque villages waiting to be explored, it is undoubtedly one of the most desired destinations for travelers from all over the world planning a trip to Italy. Here’s an article to save with the 10 things to see and do in Siena and its surroundings!

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Real Luxury, in collaboration with Fly Tesla, offers the opportunity to experience unique and authentic moments in Tuscany, combining the beauty of the landscape with thrilling helicopter flights, supercar tours, and genuine gourmet stops. One of the most appreciated activities that blends cooking and scenic flights is undoubtedly the Tuscan Cooking Class with helicopter arrival at the renowned Badia a Coltibuono; an experience that perfectly combines exclusivity, authenticity, and fun.

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